Canal & River Trust support Manchester Pride

Wednesday, 18 October 2017 09:37:06 Europe/London

Instant Promotion (UK) Ltd have worked with Canal and River Trust across their national waterways divisions since 2012 supplying branded gazebos, flags and portable counters. However it wasn’t until July this year they approached us with a more unusual request. 

In support of the Manchester Pride Festival over the bank holiday August weekend, they had a vision of branding their canals that ran through the famous Gay Village and wanted our help to make this a reality. As you can imagine, branding a canal isn’t the simplest of tasks, but not to ever turn down an unusual and interesting request we headed up to Manchester to take measurements, meet with the clients and compile quote options. 

Working within budgetary requirements and council restrictions regarding access, Instant Promotion manufactured multiple custom dye sublimation 420D mesh banners that could be wrapped over the canal bridges and walls. Canal lock arms were also fitted with branded ‘socks’ in the bright, vibrant Manchester Pride Colours. 

Each banner was hemmed and eyeleted with reinforced backing around the edges to ensure additional durability and weighted tie down kits ensured the banners were attached safely and correctly tensioned without having to be drilled or pegged into the brick work. 

Canal and River Trust were delighted with the final result and with all of our mesh banners being 100% reusable they have been stored away ready for next year’s event. 

At Instant Promotion we love custom projects and as part of our rapidly growing Instant Exhibitions division we are always looking for the next challenge.

Canal & River Trust Manchester Pride 3


Canal & River Trust Manchester Pride 2

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the Marketing Department

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