Exhibition Stand Spotlight: Today's Quilter & Love Patchwork & Quilting

The Festival of Quilts at the NEC Birmingham is the UK's largest quilting and patchwork event, attracting thousands of passionate makers, designers and craft enthusiasts every year.

We were proud to design and build a vibrant exhibition stand for Today's Quilter and Love Patchwork & Quilting, creating an engaging space that reflected the creativity of both brands while delivering an exceptional visitor experience.

Bringing Two Leading Craft Brands Together

Our brief was to create a stand that showcased two of the UK's most popular quilting publications within one cohesive exhibition space.

Using the distinctive branding, colourful magazine covers and inspiring quilt imagery from both titles, we created a visually impactful stand that immediately attracted the attention of visitors exploring the halls of the NEC Birmingham.

The finished stand balanced bold branding with a clean, open layout, allowing both magazines to shine while creating a welcoming environment where readers could browse, subscribe and speak with the team.

Kiosk for Today's Quilter

Designed to Engage Visitors

At a busy consumer exhibition such as The Festival of Quilts, first impressions matter. Every aspect of the stand was designed to encourage visitors to stop, explore and interact.

Key features included:

  • Large-format branded graphics for Today's Quilter and Love Patchwork & Quilting
  • Dedicated magazine display areas showcasing the latest issues
  • Prominent exhibition-only subscription offers
  • A welcoming reception counter for visitor enquiries
  • Comfortable seating to create a relaxed space for conversations
  • An open-plan layout that maximised visitor flow throughout the stand

The combination of striking visuals and carefully planned functionality helped the stand remain busy throughout the event.

T-shirt stand for Exhibition Booth

Maximising Brand Visibility

Exhibiting at The Festival of Quilts means competing for attention alongside hundreds of other exhibitors, making a distinctive stand design essential.

We used high-impact graphics, bold branding and colourful imagery to ensure the stand was instantly recognisable from across the exhibition hall.

By carefully positioning promotional messaging and magazine displays, visitors could quickly discover exclusive subscription offers while exploring the latest content from both publications.

Quilt Rack

Built for Results

A successful exhibition stand needs to do more than look good. It also needs to perform.

Our design created dedicated areas for magazine displays, subscriptions and meaningful conversations, helping the Today's Quilter and Love Patchwork & Quilting team engage with existing readers while introducing both publications to new audiences.

From the initial design through to installation at the NEC Birmingham, every element was delivered with quality, precision and close attention to detail, ensuring a seamless experience for our client.

Helping Brands Stand Out at the NEC Birmingham

The Festival of Quilts is one of the UK's premier consumer exhibitions, making it an ideal platform for brands looking to connect with highly engaged audiences.

We are proud to have helped Today's Quilter and Love Patchwork & Quilting create an exhibition stand that reflected their brands, attracted visitors and delivered a memorable presence at the event.

At Instant Promotion, we design and build bespoke exhibition stands that combine creativity with functionality, helping brands stand out at the NEC Birmingham and exhibition venues across the UK.

If you are planning to exhibit at The Festival of Quilts, the NEC Birmingham or another major trade or consumer show, we would be delighted to help bring your exhibition vision to life.