Soudal Interactive Custom Printed Gazebo

Soudal Create an Interactive Event Experience with a Custom Printed Gazebo

We have worked with Soudal for many years, creating custom printed gazebos that help them showcase their brand and products at events across the UK.

One of our favourite Soudal installations demonstrates how a branded gazebo can provide much more than shelter and advertising. By incorporating interactive games directly into the gazebo walls, Soudal created a memorable visitor experience designed to attract attention and encourage people to engage with the brand.

Turning a Branded Gazebo into an Interactive Display

The bespoke setup featured nets sewn directly into the printed gazebo walls, allowing visitors to take part in “Beat the Keeper” and “Hole in One” challenges.

These interactive sections transformed the gazebo from a conventional promotional structure into an activity visitors could participate in.

At busy events, encouraging people to stop and interact can be one of the biggest challenges. The games provided a natural reason for visitors to approach the gazebo, spend time at the stand and learn more about Soudal and its products.

Custom-Designed Gazebo Walls

A major advantage of a custom printed gazebo is the flexibility to create something around a particular campaign or event requirement.

For Soudal, this involved producing bespoke walls that combined full-colour printed branding with functional netted areas for the games.

The graphics gave Soudal a strong and consistent visual presence, while the specially constructed walls made the gazebo part of the visitor experience.

This is a great example of how individual features can be incorporated into a promotional gazebo rather than relying on a completely standard configuration.

High-Impact Branding at Outdoor Events

A custom printed gazebo provides a large, highly visible area for displaying company logos, colours, product information and campaign messages.

The roof, valances and walls can all form part of the finished design, helping the brand remain visible from several directions around an event.

For Soudal, the combination of bold branding and interactive features created a welcoming promotional space that stood out and gave visitors something memorable to associate with the company.

Designed Around the Campaign

Here’s how the two systems compare at a glance:

Different brands have different objectives when attending events. Some need a practical sales or demonstration area, while others want an engaging promotional activation that draws in visitors.

Our team can help develop a gazebo package around those requirements, including custom printed roofs, valances and sidewalls, alongside practical or bespoke features.

Soudal’s “Beat the Keeper” and “Hole in One” gazebo shows what can be achieved when creative event branding is combined with a carefully considered physical setup.

If you are planning an outdoor event, promotional campaign or branded activation, speak to the Instant Promotion team about creating a custom printed gazebo designed around your objectives.